how do you get your customers' and .....
How do you get your customers' and
prospects' attention? Marty Rego
With thousands of marketing messages vying
for your customers’ attention every day, how do you get them to focus on yours?
1. Draw attention to something-pose
When a direct mail headline or email
subject line contains a question, Uncompleted thoughts draw us in and compel us
to read on.
2. list interested related data as numbered
forms or sheets.
People love lists. Lists promise the reader
real value in a condensed format.
3. individuation is method for draw
Whenever we see our names in a
communication we pay attention, right?
4. Increase the sense of urgency
For example like use a break-up theme to
create a sense of urgency. That demands immediate action!