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how do you get your customers' and .....


How do you get your customers' and prospects' attention?   Marty Rego


With thousands of marketing messages vying for your customers attention every day, how do you get them to focus on yours?

1. Draw attention to something-pose question.

When a direct mail headline or email subject line contains a question, Uncompleted thoughts draw us in and compel us to read on.

2. list interested related data as numbered forms or sheets.

People love lists. Lists promise the reader real value in a condensed format. 


3. individuation is method for draw resonate

Whenever we see our names in a communication we pay attention, right?


4. Increase the sense of urgency

For example like use a break-up theme to create a sense of urgency. That demands immediate action!


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